Knowledge about the Nature of Aviation Services
Nature of Aviation Services are :
Service is abstract. Buyers can not see or taste the form of services purchased directly, can only be felt after buying and using this service.
Services consumed simultaneously by service providers and buyers/users of services, the interaction between them will affect the results of the service.
Effect of service delivered varies, depending on who, when, and where services provided. It is important to build a standard of services delivered by each person in Aviation company, to minimize effect of the variability to ensure the buyer/user get the satisfaction.
Services can not be stored, purchased or not, the service will purged. The process of purchase and use of the service occurs only once, the value of the service viewed from the satisfaction of dissatisfaction of the buyer/user.
The success of Aviation Service is about satisfaction.
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